Public pressure did not stop the launch of “Big Brother”, but maybe the problem is with us

The Big Brother 2024 – Entrance Event | Network 13, 21:15

There is nothing easier than riding “big brother”. Take an example that repeats itself about once every two years: the Cancer Society expresses great concern about cigarette smoking in the show; They make an item about it, convene a committee in the Knesset and sometimes petition the High Court, but in the end nothing happens. The smoking area is still the hottest place in the house – but for 15 years the same story and the same storm.

I want to say, every season there will be those who will find a way to ride the “fireplace” in order to gain exposure, headlines or shape public opinion. This year, as requested, there were calls before the launch to cancel the airing of the program until the war ends and the kidnapped are returned, but in the realm of reality TV it’s business as usual; The opening episode of the season yesterday (Sunday, network 13) was festive as usual, shouting escapism and indirectly winking at the situation.

In every season there will be someone who will ride, Photo: Channel 13

Already in the opening monologue, host Guy Zu-Ertz choked up when he mentioned his nephew who was murdered on Black Sabbath, and promised: “We will try to entertain you in these difficult days.” One advertisement and right after it we met the dwarf in the purple suit, the soldier who spent half a year in the reserves in Gaza, the identical twins from the south, the single woman who doesn’t date anymore and the flirtatious model with the squares in her stomach. Is routine bad?

In the “Ha’ah” house of the year 2024, the daughter of foreign workers from south Tel Aviv sleeps together next to a northerner who is not ready to say goodbye to the opera at her parents’ house, a ticker-singer who is not Emily Cooper from “Emily in Paris” (but Emily Cooper from the docu-reality “Starting From Zero”), Together with Itai Levy’s darboka player who painted the yellow symbol of the abductees on his hair. At the end, the moderators took a few moments to remember two production workers, who were murdered at the Nova party, and implored the viewers to come back the next day and watch the entrance of more tenants to the cauldron.

Is routine bad? , Photo: Channel 13

The invention of two AI-invented characters seems like a cheap trick to get the production’s henchmen in and make a bit of a mess. The IDs that were broadcast created initial curiosity, the casting is promising and the meeting between the participants was sticky and exciting. Everyone was nice, hugged and cheered. The “together we will win” approach, like it was here eight months ago. As we know, from tomorrow they will start shouting and fighting, blacking out and sticking knives in each other’s backs.

Because as we know, we live in a routine of war that the government is not interested in ending, and there is no better way than “Big Brother” to reflect the spirit of the times. The abductees are locked in cages in tunnels in Gaza, the tenants of the “Big Brother” are locked in a studio in Neve Ilan until the public rescues them from there. The residents of the north and the south, like the residents of the “Brother”, live in an alternative house and will not be able to return home until the war season is over for them. The State of Israel is isolated from the outside world, and the participants of the reality show are also isolated and do not know what is being said about them outside the wall. The cost of living is in the sky and in the program they will live on a minimal budget; And of course, while the soldiers are mired in the mud of Gaza, they will continue to throw mud at each other in the “brother” house.

They will continue to throw mud in the hearth’s house, Photo: Channel 13

“Big Brother” pushes us to face Israel 2024, and if that discourages you – look at yourselves.

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